Monthly Archives: July 2014

the start of year four

fb-2 the start of year four personal

I use to measure my life by school years, now I measure them through you. The seasons we go through. The trips that we take. I was making a list last night in my head of all the incredible things we’ve done this past year– I do this sort of thing often for when & if life gets hard.

some favorites include:

-camping in a tent in Iceland that was no longer waterproof & waking up to rain on our faces

-finding the best beignets at a food truck in Austin, TX

-all the hard conversations that make us deeper, kinder, and closer souls

-shopping at a vietnamese market in Iceland and making dinner in our little kitchen

-listening to Ben Howard driving up the coast

-getting sick of talking to each other on our road trip and turning to Harry Potter audiotapes for some much needed space

-announcing to our friends & family that we’re adopting

-taking an empty house and making it feel like ‘us’


All I know is that over and over again, I’d say I do.

Cheers to another year of living simply & adventurously.

The New Samantha Jovan

blog-1 The New Samantha Jovan personal

She’s new! She’s back! & we’re in love.

This baby has been months in the making. Not quite as long as an actual baby, but close.

I took a step back, reevaluated my business, & with that saw that my site needed to reflect that growth. Traveling will do that to you. Take some time to get away and your personal & business life grow and mature in lots of amazing ways.

But where does one start? Rebranding is taking words that represent you and putting it into something tangible. Do you know how hard it is to translate authentic and intimate into a brand? Or clean with a hint of messy?  Um yeah… really hard.

I reached out to Jaymee, who was a dream to work with. She understood my heart & took everything I dreamed of into a comprehensive brand & a kick ass mood board.

SamanthaJovanMoodboard2 The New Samantha Jovan personal


I was shocked at how easy she made the process and saw how important it is to find someone who’s style you admire. Really I cannot say enough good things about this girl.

And then there’s Scott, who is a coding wizard there to make all the hardest things be as easy as a warm breeze. Add those two together and we’ve got the magic bestowed on you all today.

So here she is. Shiny & new. Like a stylish boho bride.

And here’s me. Promising to put forth work that is intimate and true. To work for images that have the humanity in it, not the trends and to reflect a level of professionalism that is editorial, yet a little bit messy (because let’s be real, our lives are all a little bit messy).

Take a look around!